Yes! Good music is timeless. If you released a great song but it didn’t get the digital marketing it deserved, it’s probably worth trying ads.

Maybe you've tried running Meta ads before and didn't get amazing results. Most likely, they weren't run properly:
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❌ Running traffic campaigns instead of Conversion campaigns
❌ Not installing tracking correctly
❌ Lack of experience in targeting & managing budgets
❌ Not A/B testing creatives
❌ Unoptimized landing pages
❌ Confusing "boosting a post" on Instagram with running ads in Ads Manager

For most cases, Meta Ads are always worth trying at least once when done properly. Think of it as a shortcut to getting your art in front of the right people and letting your music speak for itself. Further, every song is different and will yield different results.

We don’t just hit “launch” and hope for the best. Every campaign is tested, optimized, and tracked. You’ll get clear reports so you can see exactly what’s happening with your budget.

We track the numbers musicians actually care about: streams, followers, saves, playlist adds; not just impressions. You’ll see the impact clearly.

Ads work for artists at all levels of their careers.
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Emerging artists
‍You’ve just started releasing music or have been doing it for a few years. But you’re not consistently getting thousands of monthly listeners or followers. You’re relying on playlists to get listens.
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Influencers/Content creators
‍You have a strong social media following. But few are tuning into your music.
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Established artists
Even if you already have a devoted fan base, ads can help expand your reach and retarget old listeners. We can also help with specific goals such as event promotions (contact us for details).

Labels
We can serve as your external digital marketing department and offset your costs and workload. Fast-track new artists' Spotify growth or boost established artists' reach.

If you're already getting 200k+ organic monthly listeners consistently, congrats!

Ads can still help you expand your reach further. But otherwise, if you're happy with your current growth rate, save your money and keep doing what you're doing!

We’re different in four important ways.

1. Artists-first. We’re artists and apply these marketing tactics ourselves — with proven results. And we aim to give agency to artists by building campaigns in their Meta accounts in the Managed Ads plan. So artists don't have to rely on us for continuing to run ads on their song.
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2. Experience. We're first-class marketers. We previously worked at an agency based in San Francisco and helped hundreds of tech startup founders and marketers grow their businesses. This breadth of experience and unique vantage point has helped us become experts in paid ads.
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3. Deep expertise. We know how to train the algorithm. Meta makes money when your ads are successful because it means you’ll keep using their platform. We know how to adjust targeting, what type of ads to run, how to A/B test, and do everything necessary to get your music in front of the right people.
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4. Transparency. We use conversion tracking to see how many listeners on Spotify/Apple Music your ads get. Other agencies will pad their numbers by reporting low Cost-per-click numbers. Clicks are not the same thing as verified listens. Clicks can be triggered by bots or people who click an ad but never actually listen to your song.

Even a modest ad spend can get results if it’s done right.

Think of it this way: ads help get your music in front of thousands of prospective new fans that dig your genre of music that you normally wouldn’t reach. Whether or not they’ll stick around depends on you: the quality of your music, your back catalog, your visuals, and so on. Every artist will have different results.
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That said, the best campaigns generally yield a CPA (Cost-per-action) in the range of $0.14-$0.25 USD and an average CPA of $0.35-$0.44 in emerging markets. In other words, that’s how much it costs to get a person to listen to your song. The more you spend, the more listeners you’ll get.
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Note: Watch out for bad marketers that tout low CPC (Cost-per-click) numbers. Clicks are not the same as listens. We use conversion tracking to help measure real listeners, not just bot clicks.

Even a modest ad spend can get results if it’s done right. We’ll help you scale up only when it makes sense.
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It’s recommended to budget at least $300-500 USD on ad spend to see noticeable results. The ad spend budget is separate from our service rates. Ad spend is the money you pay directly to Meta and affects how many people will see your ads. In general, the more you spend, the more results you’ll get.

Yes. On the Managed Ads plan, you're free to keep ads running by yourself because we would've built the campaigns in your accounts. Just toggle the ads and you're good to go.

(However, note that Meta, Spotify, & Apple Music will continue to evolve as platforms, so we can't guarantee that your ads setup will always be up to date.)
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On the No Setup plan, the campaigns are built in our accounts. So we charge a small maintenance fee to keep the ads running and this includes a final report at the end.

You can also extend the contract for a small fee for us to continue optimization and maintenance work: A/B testing creatives, expanding targeting, budget reallocations, and more.

Yes — our campaigns are designed to feed the algorithm, attract real listeners, and build lasting momentum beyond the single campaign.

So in the short-term, while ads aren't likely to return a net positive, you're investing for the long haul. Ads can help your Spotify:
- Monetize after a song reaches 1,000 streams
- Unlock Discovery Mode which will push your song on Spotify's algorithmic playlists
- Boost your song on release week so it's more likely to be on playlists like Discover Weekly, Release Radar, and other algorithmic playlists.

And in the long-term, this can actually return profits:
As a case study, ads became profitable for indie artist "The Moon & I" where it helped them build a following over a few years and unlock Discovery Mode. Discovery Mode then boosted one of their song to 1.2M+ streams in one year without the use of ads.

The alternative — paying thousands for publicity or 3rd party playlists when you're an emerging artist — may feel good in the short-term, but has little impact over the long run. They still have their place in your marketing, but given a limited budget, running ads is arguably the best option.